Most legal marketing still starts and ends with a directory listing. We build the practice-area content and visibility that gets you found in search and AI answers when someone needs exactly what you handle — reviewed against your bar's advertising rules before anything publishes.
A generic profile on a legal directory used to be enough visibility. Now prospective clients search their specific problem — not your name — in Google and increasingly in AI answer engines, and land on whichever attorney's content actually addresses it. A directory listing can't compete with a well-answered question.
AI can produce a first draft on almost any legal topic quickly. It can't track your specific jurisdiction's attorney advertising rules, avoid language that implies a guaranteed outcome, or judge which case reference is safe to mention. That review happens before anything goes out under your name.
Directories put you next to every competitor with a bigger ad budget, and referrals cap growth at your existing network's size. Owned content — articles, LinkedIn posts — is the only channel where you control what a prospective client finds first.
Occasional posts from whoever has time rarely build a consistent, findable body of work around one practice area. We build a structured content system around your specific practice area and keep it running.
The exact matters you handle and the client situations you're the right call for — specific enough to rank and be remembered for.
The questions prospective clients ask in every consultation, mined for content topics that are useful, safe and genuinely yours.
Articles, LinkedIn posts and FAQ content built on your practice area, drafted with AI and reviewed by a human against your bar's advertising rules before anything ships.
Published consistently on your site and LinkedIn, building the kind of topical depth that search engines and AI answer engines reward.
Guest commentary opportunities and bar association speaking slots that build credibility beyond your own channels.
Every month's report ties content back to actual consultation requests, not just page views.
Legal-marketing research consistently shows the same pattern: prospective clients search their situation first and evaluate whichever attorneys' content actually answers it.
Every tier is scoped to what you actually need — exact numbers, and your firm's advertising-rules review workflow, are confirmed together on your audit call.
We only take a limited number of new engagements each month, to protect delivery quality for current clients.Sample outreach and ad lines from the messaging library we build for this use case — refined against what actually gets replies.
Every piece is drafted to avoid outcome guarantees and other language your jurisdiction's rules prohibit, then reviewed by a human against those specific rules before anything is attributed to you.
A named strategist and editor familiar with legal content, using AI for first drafts. Every piece is reviewed by a human before it publishes.
You do. Your positioning brief and every piece of content are yours to keep and reuse, including after you stop working with us.
If your first content sprint isn't live within 10 business days of kickoff (accounting for your firm's review time), that sprint is free.